people brands strategy and visual identity

The Visible Leadership Workshop


From Inner Confidence to a Personal Brand That Leads (and gets seen)

A one-day, in-person workshop for senior professionals and founders who are ready to stop “hoping they’ll be noticed” — and start showing up with calm authority, clear positioning, and a LinkedIn thought-leadership setup that feels like you.

Date: 26 June 2026

Time: 9 am to 17 pm

Location: Erlangen

RESERVE YOUR SEAT
A collage of three images: business executives looking professional. people brands photography

Why capable leaders stay invisible
even when they’re the smartest person in the room:

You’ve been trained to deliver, not to signal value.

A black dog lying on a white blanket.

You don’t want to self-promote. You’re selling competence.

A silhouette of a person holding a microphone, standing on stage.

You overthink how you’ll land… and under-share what you actually think.

Silhouette of three children with different hair styles playing outdoors with a soccer ball and trees in the background.

Your LinkedIn presence (or personal brand) doesn’t match your real level.

Black and white abstract line drawing of a person holding a smartphone.

In other words:
you’re not lacking talent.
You’re lacking a
visibility system.

A smiling woman with curly hair, wearing a black and white patterned dress, sitting on a white chair with her legs crossed, holding an open book in her lap.. Photographer Fürth
A man wearing a dark blazer, white dress shirt, and gray trousers, sitting on a wooden stool against a dark background. He has short brown hair, and is wearing a silver watch on his left wrist. Photo studio near me Nürnberg

This workshop builds visibility from the inside out:


Inside: confidence, mindset shifts, and the ability to stop blocking your own voice
Outside: positioning, visual identity, and LinkedIn thought leadership that communicates leadership without feeling cringe

A little like a garden: your expertise is the seed.
But without light, structure, and consistent care… it stays underground.

WHO THIS IS FOR
(and who it isn’t)

This is for you if you are:

An executive / senior professional ready to be seen as the go-to leader

A black background with a white stylized glass of milk.

A founder / consultant / coach who wants stronger authority and clearer positioning

Black and white illustration of a chemical structure with circuits or nodes.
A black and white photograph of a person sitting at a desk in a modern office, working on a laptop with a plant and books nearby.

A high performer who holds back in rooms that matter (and is done with that)

This is NOT FOR you if you are:

You want a “quick hack” for virality without substance

Drawing of a person riding a bicycle with a dog sitting in a basket on the front.

You’re not willing to practice showing up authentically & consistently

A black and white icon of a washing machine with a horizontal line indicating the door.
A woman with long brown hair, smiling, wearing a black blazer over a blue top, gold hoop earrings, a chain necklace, and gold rings, standing with arms crossed against a plain off-white background. Photographer Fürth people brands
A pediatric nurse providing a vaccination to a young girl who is smiling and sitting on a medical examination table.

You’re looking for a passive lecture day

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WHAT YOU WALK AWAY WITH

1

A practical way to break the inner patterns that keep you quiet, “too nice,” or invisible

2

A clear Personal Brand Strategy: what you’re known for and how you communicate it

3

A LinkedIn thought-leadership structure you can maintain (even with a real job and a real life)

4

Content angles that connect your expertise to what decision-makers care about

5

A simple action plan for the next 14 days (so this doesn’t become “a nice workshop memory”)

Book your spot

I’m BLANCA

I’m Blanca Melendez del Castillo, I am a Personal Brand Strategist, a Visual Brand Expert, a Business Owner, and a TEDx Speaker. I help executives, founders, and professionals stand out, be seen, and make an impact through Personal Branding and Visual Identity.

With over 14 years of running my own business and more than a decade in corporate roles at Siemens, Nestlé, and The Gates Corporation, I have a deep understanding of the business world and how strategic and visual branding come together with storytelling to create a lasting impact.

Founder of peoplebrands & Leadbridge Consulting GmbH, Creator of the Go-To-Expert Accelerator Program & the S.H.I.N.E. Framework for Personal Brand building, I am passionate about helping established experts become THE authority in their field through Strategic Positioning, Visual Branding of the Future and Thought Leadership, so the can attract the right opportunities and command what they are worth.

A woman with long dark hair smiling, crossing her arms, wearing a beige blazer over a green top, with a colorful round necklace. Blanca Melendez
A smiling woman with red hair and glasses wearing a red blazer and necklace standing in a bright, modern office or corridor.

I’m KATHARINA

I’m Katharina, the founder and managing director of The Female Shift Atelier.

I bring over 30 years of leadership experience in the global sportswear industry, where I have led large teams and shaped complex transformation initiatives.

As a certified high-performance and executive coach, I supports women in navigating critical career transitions with clarity, energy, and authenticity.


My work is grounded in strategic insight, deep empathy, and a belief that leadership starts from within.

I’ve created The Female Shift Atelier to offer women a space to grow consciously — beyond outdated success formulas.
I am also a speaker, psychology student, and mother of two, passionate about helping women lead careers and lives that truly fit.

 WHAT IS INCLUDED IN THE WORKSHOP

Pre-work Strength Assessment (so we start with clarity, not guesswork)

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Full-day in-person workshop + Lunch (2 Expert Coaches)

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Follow-up coaching session (integration + next steps with Katharina)

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Personal Branding Audit (Implementation of Visual & Thought Leadership with Blanca)

An illustration of a cartoon character with a pointed hat, likely a witch, sitting on a broomstick in front of a moonlit night sky with stars.

A LinkedIn Banner (created as part of the experience)

A black silhouette of a person climbing a mountain with a flag at the top, symbolizing achievement or overcoming challenge.

Gift Certificate to apply against a professional photo shoot option (for the next level of presence)

Black silhouette of a person playing golf, mid-swing, on a golf course with a flag and trees in the background.

YOUR INVESTMENT: 1490€ + VAT

I'm in! Where do I sign-up?
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WHAT CUSTOMERS ARE SAYING ABOUT BLANCA AND KATHARINA

  • "She helped me create a powerful and authentic image that reflects my personality and values"

    About Blanca

    ”I had a wonderful experience working with Blanca, who is not just an amazing photographer, but a Personal Brand Strategist who helped me create a powerful and authentic image that reflects my personality and values. (...) She also provided Personal Branding Mentoring that helped me clarify my vision, message, and audience. I am very grateful for her work and support, and I highly recommend her to anyone who wants to boost their personal brand and professional image.”

    - Tina Manoharan
    Vice President, Philips Global Leader Data/AI & Digital Innovation

  • "I show up to new stakeholder groups with clearer positioning and boundaries."

    About Katharina

    “Before working with Katharina, I was successful but still stuck in performing mode: overworking, overcommitting, and taking too much on as default. Across 12 sessions, I built a self-leadership framework that actually works in corporate reality: I lead with my mind, protect my energy, and make decisions from the inside out.

    The shift is tangible: I don’t work late anymore, I plan my weeks intentionally, I say no (with options), and I show up to new stakeholder groups with clearer positioning and boundaries. Katharina combines sharp structure with warm, no-fluff challenge and helped me turn insights into habits that will last.”

    Senior operations leader, global company

  • "She turned an often nebulous topic "How to brand your small business" into a concrete and easy to follow plan"

    About Blanca

    “Blanca's workshop was very well structured, professional and informative. It made an often nebulous topic "How to brand your small business" into a concrete and easy to follow plan. She encouraged all the participants to think about their bussiness from different angles, which alowed us to see our strength and potential for growth. Thanks so much!”

    - Julia Harig, Leadership & Communication Coach

  • "I’m no longer avoiding tough conversations — I’m leading them"

    About Katharina

    “I came into coaching in a ‘successful but in-between’ phase — I enjoyed my role but couldn’t articulate my next step. The breakthrough wasn’t a job title. It was defining my job profile: The values, conditions, and success criteria I need to thrive.
    As a result, I now communicate with more clarity, actively seek critical feedback, and I’m no longer avoiding tough conversations — I’m leading them. I also became far more strategic about promotable work and protecting my energy.”

    Director, Global sportswear company

  • “I had 1000 ideas in my head. Blanca has a gift for structuring them and putting them into easy to understand words and sentences"”

    About Blanca

    “When I started my own business, Blanca took the photos of me for my homepage. She has a strength in making an environment relaxing and fun. The result was: I was relaxed, had fun and great pictures that capture who I am.

    Next step on our journey together: personal branding consulting. I had 1000 ideas in my head. Blanca has a gift for structuring them and putting them into easy to understand words and sentences. The result resonated very much with me. I have shared the co-created message and people have told me that my eyes sparkle when I say that.

    I recommend Blanca to anyone looking for a photographer and personal brand consultant with heart and expertise. For me, she is a perfect match!”

    - Elke Rößler, Executive & Coach

  • "Her ability to listen, quickly, assess and push you towards the action that truly matters is what makes her stand out." 

    About Katharina

    I recommend Katarina because she is incredibly sharp in understanding challenges, crystal clear in communication, and most importantly, amazing at boosting confidence while giving you the right actions to implement. What I love about her approach is that she doesn't just analyze, she guides. After every session, I felt re-energized, clear-headed and ready to tackle the next challenge. Her ability to listen, quickly, assess and push you towards the action that truly matters is what makes her stand out. 

    Beyond her skills, Katharina is a role model. She lifts others up with generosity, humility and strength. If you're looking for someone who will challenge you, support you, and help you unlock your next level, she's the one. 

    Marketing Lead, Medical sector

A desk with a white keyboard, a black smartphone, a gold pen, and a notebook with a daisy flower cover on a brown surface.

09:00 – Arrival + warm start (no awkward networking olympics, promise)
09:30 – Session 1 (Katharina): Inner Confidence & Visibility

  • What actually blocks visibility (and how to shift it)

  • Speaking up without apologizing

  • Self-promotion that feels grounded, not performative

12:00 – Lunch break

13:00 – Session 2 (Blanca): Brand & LinkedIn Strategy

  • Positioning + visual identity: how you want to be perceived

  • LinkedIn optimization + banner setup

  • A content framework for thought leadership you can sustain

16:30 – Integration + your next steps

  • 2–3 commitments (max) you’ll implement immediately

  • Clarity on how to keep momentum after the workshop

 The Agenda for the day

Date: 26 June 2026 - ERlangen - 9:00 -17:00

Each participant gets two individual 1:1 Coaching sessions, one with Blanca and one with Katharina, to ensure that you have a clear plan to move forward.

Book your spot now

Frequently Asked Questions

  • No. LinkedIn is the channel.

    Visibility is the skill that you walk away with.

  • Absolutely not. You’ll build a structure that matches real life.

  • You’ll receive the pre-work assessment + a short prep checklist after registration.

  • Yes. This is designed for calm authority — not loud performance.

  • Life happens, we understand. Should you have a last minute problem, that prevents you from attending, we will be happy to give you a gift certificate which you can use against the next workshop.

This is not just another workshop, this is a transformation that helps you break limiting beliefs and take your first steps into confidently showing up towards your goals.

Stop being the best-kept-secret

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Stop being the best-kept-secret |

If you’ve been waiting to feel “ready” to be visible… consider this your nudge:

You don’t need more competence.
You need a clearer container for your leadership and a Personal Brand that let’s you shine as the expert that you are.

Let’s get the World to see you for who you are.

Book your seat now
Side by side images; Lifestyle personal brand portrait Nürnberg